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Posts Tagged ‘social media’

Social Network Guru on the importance of intention

December 11th, 2008

100 Twitter experts explain how to get followers

December 11th, 2008

Blitz the market with a Facebook strategy developed by digital business experts

December 11th, 2008


Facebook is the biggest social network on the web, with over 100 million visitors every month and counting. Increasingly, business experts are recommending that businesses and brands at all levels incorporate Facebook into their marketing strategies.

All the data shows that internet users are spending more and more of their time online in social networks, and less and less time on traditional brand websites. With the numbers of users out there going stratospheric, it’s obvious why digital marketing and business experts are urging businesses to develop a presence on Facebook.

Some business experts even challenge whether businesses need a traditional brand website at all, recommending that they should put their digital marketing energies into developing their online social network profiles instead. Facebook can put your business in direct communication with your customers. While this is a massive opportunity for brands, there is also potential for businesses to do themselves considerable damage if they don’t manage their communications, strategy, and online behaviour well.

Fortunately, for marketers and businesspeople looking for reliable expert business advice on using Facebook for business, help is at hand.

Online business TV network yourBusinessChannel has brought together leading business experts in social media and digital marketing to share their latest expert business advice on the right way to leverage Facebook for you business. The key, say the business experts, is to recognise that people go to social networks to join conversations, not to be advertised at, so brands need to change the way they think about their marketing. Brands need to add value to the conversation.

Many business experts recommend developing a branded Facebook application that customers will find useful, for example, or to post plenty of appealing content like photos, video, and articles.

Business TV viewers can subscribe to the yourBusinessChannel Facebook for business series to be alerted when a new show is released. Sign up is absolutely free.

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