Social Media Tips

If you really want to develop a highly effective search engine optimisation (SEO) web strategy to take your business to the top of search engine results pages, then understanding some of the technical stuff will help you on your way.

This new business television show gives internet strategy tips and business advice on ensuring that your website structure and page code deliver the best SEO results possible.

The advice on the show has been gathered from dozens of leading SEO specialists and online business experts.

Website design and SEO are specialist fields of expertise, and entrepreneurs can’t be expected to have a working knowledge of these complex areas. However, understanding a few basic aspects will give you the confidence that the web strategy advice you are getting is sound.

The first technical aspect of SEO explained in the online marketing tips on the show is meta tags. These are code descriptors which help explain the page to your web browser, but which aren’t visible on a page. Meta tags are used by Google and the other major search engines to rank websites. So make sure your SEO team includes your SEO keywords and phrases in the title tags, meta tags, and alt tags of your pages.

It is also a prudent web strategy to include relevant keywords in the address of the pages on your site.

The next set of internet marketing tips on the show relates to the importance of good site structure and site maps, to getting high search engine rankings.

Having a comprehensive up to date site map on your site, for example, is a very useful way to ensure that search engines index all the relevant parts of your website.

Equally importantly, whoever is in charge of your SEO campaign and internet strategy should be ensuring that potential canonical issues have been address in the development of the overall website structure.

Watch the show for more information more information and practical tips on optimizing your ecommerce website.

SEO

One of the key ways to drive search engine traffic to your website is to publish lots of high quality written content online.

In this new business television show, dozens of SEO experts give business advice on what kind of content you need to publish, how much you need to publish, and how often, in order to drive a very successful SEO web strategy.

Google and other search engines index all websites regularly by searching and recording all the text that they carry. So, if you want to be found on Google, the business advice is clear: you need to publish plenty of web copy and that copy needs to be rich in relevant keywords.

Relevant keywords are keywords which relate to what your business does and what it sells.

That’s the broad outline. In this business television show, however, the business experts give further internet marketing tips on boosting the effectiveness of your keyword rich web copy.

First, the business experts stress the importance of writing for your audience. When you produce copy for your website, you will need to use your keywords and phrases often in your headings and body text.

However, it is important not to get carried away with keyword density at the expense of your website’s fundamental purpose, which is to communicate with your audience. Whatever you do, don’t forget about your readers in the rush to load your site with keywords.

It pays to research your customers, to ensure that they are getting what they want from your website.

Next, say the business experts, you need to produce and publish as much as you can.
An SEO web strategy is not simply a matter of building a website, putting it up, and never looking it again.

Producing lots of fresh content is essential to effective SEO because search engines love sites that are growing and adding content all the time.

Prefer the team of experts to work with you on your SEO?  Join the Million Dollar Challenge

SEO

Facebook may have started as a tool for reconnecting with old friends and classmates, but it’s grown to become one of the most popular sites on the internet, and has enormous potential as a social marketing tool for business.

This business television show distils advice from dozens of Facebook marketing experts on why you to include Facebook in your business’s web strategy. The show is the first in a five part business television series on Facebook marketing.

The show begins by covering many of the ways in that businesspeople put Facebook to use. There are of course many business uses for Facebook, from business networking to social marketing. That’s what makes Facebook such a powerful business development tool for giants of business and SMEs alike.

Take networking for example. Facebook allows entrepreneurs and executives to connect with thought leaders in their industry, with media contacts, with fellow businesspeople, potential investors, and of course new customers.

By watching the show, you will learn from the business experts how to build a creative, attractive profile page which will be the centre of your networking strategy on Facebook.

The next major type of business use discussed in the show is using Facebook as a communication tool. Facebook allows businesspeople to communicate with their entire network quickly and efficiently. Status updates, for example, are a very fast way to send a message out to everyone about a new product, seeking a piece of business advice, or sharing some other news.

There is vistually no cost associated with communicating on Facebook. Some businesses have been able to shift their customer communications entirely onto Facebook, saving thousands of dollars in direct mail printing and postage costs.

Watch the show for free for the rest of the Facebook marketing advice.

To turn your business into a million-dollar enterprise, join the Million Dollar Challenge

Business TV

If you are scared to death of public speaking, you are not alone. In new this business television show, business expert and founder of BNI Dr Ivan Misner shares tips on giving great presentations, and explains how this skill can help to drive a really successful business networking strategy.

Normally, Dr Misner’s business advice focuses directly on business networking tips, but in this show he looks at the importance of being able to deliver great presentations. This is not only an important skill for your business networking strategy, but across all areas of business.

In the show, Dr Misner explains the background to his business advice on giving presentations.

At a business networking meeting recently, a contact had confided in him that she was very anxious about giving presentations, and avoided them at all costs. Dr Misner explained to her that by avoiding public speaking, she was passing up valuable opportunities to share with others what she did in her professional life.

This was obviously a major impediment to the success of her personal business networking strategy.

He then showed the person how to prepare to give a presentation in a way that really suited her, and she was able to relax and give a really creative, powerful presentation on her chosen topic.

Dr Misner summarises his business advice on giving presentations in to five essential tips.

His tips are: to be prepared; to be specific in your choice of topic; to use handouts or visuals; to remember that you are the expert; and to be creative.

You can hear him explain these tips in detail and give practical examples by watching the show for free here on yourBusinessChannel.

The bottom line, he says is that you should do a presentation that you feel comfortable with. Think creatively about what you know and what you’re doing.

If you have not already done so, join the Underdog Marketing Challenge. If you do not invest into yourself and your knowledge, who will?

Business TV

Many small and medium sized businesses are struggling in the current economic climate. Consumer spending is falling, which makes it very difficult to maintain and grow revenue. At the same time, accessing finance is far more difficult than in the past.

In this business TV show, networking expert Andy Lopata shares his latest business development tips and best business ideas on reducing your outgoings by sharing overheads.

Throughout history, people have had to come together in order to survive tough times. The current recession is no different. In an economic downturn some of the best business ideas relate to ways of cutting expenditure, because building revenue is often not an option. Lopata, in his business development tips on the show, explains a way in which businesses can come together and reduce their costs at the very same time.

To businesspeople, he recommends reviewing all your current suppliers and outgoing expenses. Then ask yourself, who among my business contacts could I share these expenses with? This is essentially a piece of business networking advice. Go to your contact database and look for connections that might not have occurred to you before.

By adopting this business networking strategy, says Lopata, you will soon find contacts who are willing and able to share their overheads with you. What makes this one of the best business ideas for the recession is that you will both benefit from the reduction in costs you achieve.

There are a wide range of overhead costs which are suitable for sharing in this way. Think for example about software licensing costs, or print and broadcast advertising costs. Both of these areas can be shared between two or more businesses, either temporarily or on an ongoing basis.

Recession is the time when many businesses are afraid to act - which could be a great business opportunity for you: sign up for the Million Dollar Challenge and let the team of experts turn your business into a million-dollar enterprise. Low risk - results based!

Business TV