Social Media Tips

 


 
Twitter is fast becoming one of the most powerful social marketing platforms available today. But as with any networking platform, Twitter’s potential as a business development tool is only realised when you have a strong community of contacts.

Social marketing and Twitter-for-business expert Mark Shaw shares is latest online business advice on building a large Twitter following in this new business television show from yourBusinessChannel.

Many new Twitter users, says Shaw, find that building up their contacts is a challenging and difficult process. However, there are a few basic steps that anyone on Twitter can follow, to get lots of followers who are interested in what they have to say.

Shaw begins his social marketing tips by recommending that you use the search functionality on the Twitter website to find any Twitter users who you are already connected with on other platforms, like Facebook or Gmail. This is the logical place to start, he says on the business television show.

Once you have a few followers, he says, have a go at sending a tweet. Don’t feel like you need to rush into being a power user, jus take it slow to begin with, watch and learn and make sure you feel confident with how Twitter works.

Remember, there is no time limit and no rule that you need to build you network up quickly.

Shaw shares many more tips on leveraging maximum benefit from Twitter for your small business marketing strategy. He explains how to use a number of key Twitter applications to find users who share similar interests to your own. The Tweepsearch tool, for example, lets you search other people’s profiles for relevant keywords.

Another good way to build up your following is to add your followers’ followers. Just go to your friends’ profiles and start clicking. This is not a highly targeted web strategy, but it pays to try everything and see what works best for you.

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Facebook may have started as a tool for reconnecting with old friends and classmates, but it’s grown to become one of the most popular sites on the internet, and has enormous potential as a social marketing tool for business.

This business television show distils advice from dozens of Facebook marketing experts on why you to include Facebook in your business’s web strategy. The show is the first in a five part business television series on Facebook marketing.

The show begins by covering many of the ways in that businesspeople put Facebook to use. There are of course many business uses for Facebook, from business networking to social marketing. That’s what makes Facebook such a powerful business development tool for giants of business and SMEs alike.

Take networking for example. Facebook allows entrepreneurs and executives to connect with thought leaders in their industry, with media contacts, with fellow businesspeople, potential investors, and of course new customers.

By watching the show, you will learn from the business experts how to build a creative, attractive profile page which will be the centre of your networking strategy on Facebook.

The next major type of business use discussed in the show is using Facebook as a communication tool. Facebook allows businesspeople to communicate with their entire network quickly and efficiently. Status updates, for example, are a very fast way to send a message out to everyone about a new product, seeking a piece of business advice, or sharing some other news.

There is vistually no cost associated with communicating on Facebook. Some businesses have been able to shift their customer communications entirely onto Facebook, saving thousands of dollars in direct mail printing and postage costs.

Watch the show for free for the rest of the Facebook marketing advice.

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If you are scared to death of public speaking, you are not alone. In new this business television show, business expert and founder of BNI Dr Ivan Misner shares tips on giving great presentations, and explains how this skill can help to drive a really successful business networking strategy.

Normally, Dr Misner’s business advice focuses directly on business networking tips, but in this show he looks at the importance of being able to deliver great presentations. This is not only an important skill for your business networking strategy, but across all areas of business.

In the show, Dr Misner explains the background to his business advice on giving presentations.

At a business networking meeting recently, a contact had confided in him that she was very anxious about giving presentations, and avoided them at all costs. Dr Misner explained to her that by avoiding public speaking, she was passing up valuable opportunities to share with others what she did in her professional life.

This was obviously a major impediment to the success of her personal business networking strategy.

He then showed the person how to prepare to give a presentation in a way that really suited her, and she was able to relax and give a really creative, powerful presentation on her chosen topic.

Dr Misner summarises his business advice on giving presentations in to five essential tips.

His tips are: to be prepared; to be specific in your choice of topic; to use handouts or visuals; to remember that you are the expert; and to be creative.

You can hear him explain these tips in detail and give practical examples by watching the show for free here on yourBusinessChannel.

The bottom line, he says is that you should do a presentation that you feel comfortable with. Think creatively about what you know and what you’re doing.

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Many small and medium sized businesses are struggling in the current economic climate. Consumer spending is falling, which makes it very difficult to maintain and grow revenue. At the same time, accessing finance is far more difficult than in the past.

In this business TV show, networking expert Andy Lopata shares his latest business development tips and best business ideas on reducing your outgoings by sharing overheads.

Throughout history, people have had to come together in order to survive tough times. The current recession is no different. In an economic downturn some of the best business ideas relate to ways of cutting expenditure, because building revenue is often not an option. Lopata, in his business development tips on the show, explains a way in which businesses can come together and reduce their costs at the very same time.

To businesspeople, he recommends reviewing all your current suppliers and outgoing expenses. Then ask yourself, who among my business contacts could I share these expenses with? This is essentially a piece of business networking advice. Go to your contact database and look for connections that might not have occurred to you before.

By adopting this business networking strategy, says Lopata, you will soon find contacts who are willing and able to share their overheads with you. What makes this one of the best business ideas for the recession is that you will both benefit from the reduction in costs you achieve.

There are a wide range of overhead costs which are suitable for sharing in this way. Think for example about software licensing costs, or print and broadcast advertising costs. Both of these areas can be shared between two or more businesses, either temporarily or on an ongoing basis.

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When social marketing expert David Meerman Scott came to promote his new book, which challenges conventional ideas about digital marketing and internet strategy, he figured he had to do something different. This business TV show explains the background to a book launch that became a social marketing phenomenon.

A proponent of radical new ideas about social marketing, Scott admitted to feeling a little anxious about launching his new book, World Wide Rave.

This was the time, he felt, to prove his theories by promoting the book using the very same methods that that he describes in it.

The internet strategy which he devised in order to achieve this was truly unique, and sure enough it provided a fantastic practical demonstration of his ideas on social marketing.

In the process, plenty of small business marketing tips are given for businesses thirsty for new marketing ideas to deal with the recession.

Scott’s World Wide Rave is the idea that if you create content that is valuable and useful to the public, people will find it and share it.

As a result, your audience will spread word about your products and services, in a way which does not require any of the cost or coercion associated with other marketing techniques.

The inspiration behind the internet strategy Scott used to promote World Wide Rave came from the book’s cover design, which is based on old rock posters.

Scott printed a special poster for the book and posted it out to readers around the globe. He asked recipients to submit a photo of themselves with the poster in their home country. The response to his social marketing strategy was so great, he was forced to create an online video clip to contain all the photos.

Hear the rest of the story by watching this free show.

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