Social Media Tips

 


 
Twitter is fast becoming one of the most powerful social marketing platforms available today. But as with any networking platform, Twitter’s potential as a business development tool is only realised when you have a strong community of contacts.

Social marketing and Twitter-for-business expert Mark Shaw shares is latest online business advice on building a large Twitter following in this new business television show from yourBusinessChannel.

Many new Twitter users, says Shaw, find that building up their contacts is a challenging and difficult process. However, there are a few basic steps that anyone on Twitter can follow, to get lots of followers who are interested in what they have to say.

Shaw begins his social marketing tips by recommending that you use the search functionality on the Twitter website to find any Twitter users who you are already connected with on other platforms, like Facebook or Gmail. This is the logical place to start, he says on the business television show.

Once you have a few followers, he says, have a go at sending a tweet. Don’t feel like you need to rush into being a power user, jus take it slow to begin with, watch and learn and make sure you feel confident with how Twitter works.

Remember, there is no time limit and no rule that you need to build you network up quickly.

Shaw shares many more tips on leveraging maximum benefit from Twitter for your small business marketing strategy. He explains how to use a number of key Twitter applications to find users who share similar interests to your own. The Tweepsearch tool, for example, lets you search other people’s profiles for relevant keywords.

Another good way to build up your following is to add your followers’ followers. Just go to your friends’ profiles and start clicking. This is not a highly targeted web strategy, but it pays to try everything and see what works best for you.

Business TV

Google and the other major search engines love websites which many other sites link to. The fact that a site that is well connected suggests it is reliable and relevant, so it will be returned high in the search results pages.

On this new internet television show, dozens of SEO (search engine optimisation) and business experts contribute internet marketing tips on strategies to create large numbers of high quality inbound links to your website.

The business experts on the show explain that the key to getting plenty of links from reputable sites is taking the time to build relationships with other sites that are relevant to your own.

Inbound links are a powerful way to boost your ranking, but they don’t just come by accident. It takes a concerted web strategy and ongoing effort to generate plenty of links.

What your link building internet strategy must take account of, say the experts, is that all links are not created equal.

Major search engines like Google carefully assess where inbound links to your site are coming from. This is because a common dubious SEO tactic in the past has been to establish websites called link farms. Link farms are created purely to host links to other sites, in order to ‘trick’ the search engines.

The key thing to remember is that it is not just the number, but also the quality, of links to your site that is important. And it is just not worthwhile trying to trick the search engines.

In their internet marketing tips on the show, the business experts share an honest and far more effective web strategy to generate inbound links.

The strategy explained in the show is to leverage off trusted social networking sites like Facebook, Myspace, and LinkedIn, and social bookmarking sites like Digg. For more information, watch the show.

This business television show is part of a series on SEO and internet strategy produced by yourBusinessChannel.

SEO

If you really want to develop a highly effective search engine optimisation (SEO) web strategy to take your business to the top of search engine results pages, then understanding some of the technical stuff will help you on your way.

This new business television show gives internet strategy tips and business advice on ensuring that your website structure and page code deliver the best SEO results possible.

The advice on the show has been gathered from dozens of leading SEO specialists and online business experts.

Website design and SEO are specialist fields of expertise, and entrepreneurs can’t be expected to have a working knowledge of these complex areas. However, understanding a few basic aspects will give you the confidence that the web strategy advice you are getting is sound.

The first technical aspect of SEO explained in the online marketing tips on the show is meta tags. These are code descriptors which help explain the page to your web browser, but which aren’t visible on a page. Meta tags are used by Google and the other major search engines to rank websites. So make sure your SEO team includes your SEO keywords and phrases in the title tags, meta tags, and alt tags of your pages.

It is also a prudent web strategy to include relevant keywords in the address of the pages on your site.

The next set of internet marketing tips on the show relates to the importance of good site structure and site maps, to getting high search engine rankings.

Having a comprehensive up to date site map on your site, for example, is a very useful way to ensure that search engines index all the relevant parts of your website.

Equally importantly, whoever is in charge of your SEO campaign and internet strategy should be ensuring that potential canonical issues have been address in the development of the overall website structure.

Watch the show for more information more information and practical tips on optimizing your ecommerce website.

SEO

One of the key ways to drive search engine traffic to your website is to publish lots of high quality written content online.

In this new business television show, dozens of SEO experts give business advice on what kind of content you need to publish, how much you need to publish, and how often, in order to drive a very successful SEO web strategy.

Google and other search engines index all websites regularly by searching and recording all the text that they carry. So, if you want to be found on Google, the business advice is clear: you need to publish plenty of web copy and that copy needs to be rich in relevant keywords.

Relevant keywords are keywords which relate to what your business does and what it sells.

That’s the broad outline. In this business television show, however, the business experts give further internet marketing tips on boosting the effectiveness of your keyword rich web copy.

First, the business experts stress the importance of writing for your audience. When you produce copy for your website, you will need to use your keywords and phrases often in your headings and body text.

However, it is important not to get carried away with keyword density at the expense of your website’s fundamental purpose, which is to communicate with your audience. Whatever you do, don’t forget about your readers in the rush to load your site with keywords.

It pays to research your customers, to ensure that they are getting what they want from your website.

Next, say the business experts, you need to produce and publish as much as you can.
An SEO web strategy is not simply a matter of building a website, putting it up, and never looking it again.

Producing lots of fresh content is essential to effective SEO because search engines love sites that are growing and adding content all the time.

Prefer the team of experts to work with you on your SEO?  Join the Million Dollar Challenge

SEO