Social Media Tips

If you are scared to death of public speaking, you are not alone. In new this business television show, business expert and founder of BNI Dr Ivan Misner shares tips on giving great presentations, and explains how this skill can help to drive a really successful business networking strategy.

Normally, Dr Misner’s business advice focuses directly on business networking tips, but in this show he looks at the importance of being able to deliver great presentations. This is not only an important skill for your business networking strategy, but across all areas of business.

In the show, Dr Misner explains the background to his business advice on giving presentations.

At a business networking meeting recently, a contact had confided in him that she was very anxious about giving presentations, and avoided them at all costs. Dr Misner explained to her that by avoiding public speaking, she was passing up valuable opportunities to share with others what she did in her professional life.

This was obviously a major impediment to the success of her personal business networking strategy.

He then showed the person how to prepare to give a presentation in a way that really suited her, and she was able to relax and give a really creative, powerful presentation on her chosen topic.

Dr Misner summarises his business advice on giving presentations in to five essential tips.

His tips are: to be prepared; to be specific in your choice of topic; to use handouts or visuals; to remember that you are the expert; and to be creative.

You can hear him explain these tips in detail and give practical examples by watching the show for free here on yourBusinessChannel.

The bottom line, he says is that you should do a presentation that you feel comfortable with. Think creatively about what you know and what you’re doing.

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Many small and medium sized businesses are struggling in the current economic climate. Consumer spending is falling, which makes it very difficult to maintain and grow revenue. At the same time, accessing finance is far more difficult than in the past.

In this business TV show, networking expert Andy Lopata shares his latest business development tips and best business ideas on reducing your outgoings by sharing overheads.

Throughout history, people have had to come together in order to survive tough times. The current recession is no different. In an economic downturn some of the best business ideas relate to ways of cutting expenditure, because building revenue is often not an option. Lopata, in his business development tips on the show, explains a way in which businesses can come together and reduce their costs at the very same time.

To businesspeople, he recommends reviewing all your current suppliers and outgoing expenses. Then ask yourself, who among my business contacts could I share these expenses with? This is essentially a piece of business networking advice. Go to your contact database and look for connections that might not have occurred to you before.

By adopting this business networking strategy, says Lopata, you will soon find contacts who are willing and able to share their overheads with you. What makes this one of the best business ideas for the recession is that you will both benefit from the reduction in costs you achieve.

There are a wide range of overhead costs which are suitable for sharing in this way. Think for example about software licensing costs, or print and broadcast advertising costs. Both of these areas can be shared between two or more businesses, either temporarily or on an ongoing basis.

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When social marketing expert David Meerman Scott came to promote his new book, which challenges conventional ideas about digital marketing and internet strategy, he figured he had to do something different. This business TV show explains the background to a book launch that became a social marketing phenomenon.

A proponent of radical new ideas about social marketing, Scott admitted to feeling a little anxious about launching his new book, World Wide Rave.

This was the time, he felt, to prove his theories by promoting the book using the very same methods that that he describes in it.

The internet strategy which he devised in order to achieve this was truly unique, and sure enough it provided a fantastic practical demonstration of his ideas on social marketing.

In the process, plenty of small business marketing tips are given for businesses thirsty for new marketing ideas to deal with the recession.

Scott’s World Wide Rave is the idea that if you create content that is valuable and useful to the public, people will find it and share it.

As a result, your audience will spread word about your products and services, in a way which does not require any of the cost or coercion associated with other marketing techniques.

The inspiration behind the internet strategy Scott used to promote World Wide Rave came from the book’s cover design, which is based on old rock posters.

Scott printed a special poster for the book and posted it out to readers around the globe. He asked recipients to submit a photo of themselves with the poster in their home country. The response to his social marketing strategy was so great, he was forced to create an online video clip to contain all the photos.

Hear the rest of the story by watching this free show.

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Most online retailers are becoming aware of the importance of social media in creating an effective web strategy.

In this new business TV show, Finlay Clark of bigmouthmedia shares his best business ideas and latest business development tips on the right way to leverage social media to build brand affinity.

The massive growth of sites like Facebook, MySpace, and Bebo over the last few years has meant that more and more retailers are interested in marketing on social networks. People are on Facebook the whole time, so the thinking goes, so surely a web strategy can be designed to get our brand in front of all those people?

In his business development tips on the show, Clark cautions businesspeople and marketers against joining social networks online for the express purpose of making sales.

A more effective social media and internet strategy, says Clark, is to think of social media as a means of receiving customer feedback, rather than a conventional sales or marketing forum.

This is because users of social networking sites are primarily interested in talking with their friends and contacts, and sharing information, rather than in buying things. A really successful web strategy will take account of this.

Social media can be a very valuable information resource, says Clark in his business development tips on the show. Social media users are having conversations about what they think about brands, what their questions and problems and wishes are.

Clark recommends a web strategy whereby businesses monitor the social media environment to find where conversations that are relevant to the brand, products, or service are taking place. The information gleaned from these conversations will be a fantastic source for the frequently asked questions section of your website.

Clark provides plenty more advice on making use of social media in your internet strategy, in this free show right here on yourBusinessChannel.

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