Expert social marketing tips will have you set for 2009
“Get off your butts and do some great content!” This is the rather direct advice of social marketing guru David Meerman Scott, on what businesspeople should be doing to market themselves in 2009.
Meerman Scott is speaking on the first of his weekly business TV shows on yourBusinessChannel. He goes on during the show to explain in more detail the fundamentals behind a really effective online small business marketing strategy.
Before the arrival of the internet, says the social marketing expert, there were only really two ways that a business person or market could get their message out to the public. First, he says, they could buy their way in. In other words, they could purchase advertisements in magazines, newspapers, billboards, television, or other formats.
Alternately, they could go to the media and ask them to run a story about their business. Neither of these methods are very cost effective or successful for most businesses, says Meerman Scott.
Fortunately, since the advent of the internet and in particular the Web 2.0 world of interactivity and user generated content, the situation has changed for the better.
Meerman Scott gives a number of social marketing tips for business looking to leverage these new online social marketing opportunities.
With a strong social marketing strategy, your business can achieve great results, he says, but it is critical to produce the right kind of content to make the most of this opportunity.
The key to a great online social marketing strategy, he says, is to produce excellent content. This can be on Facebook, blogs, Twitter, YouTube, or many other sites, but the content needs to be remarkable or really useful to get people talking.
Using these platforms for your social marketing strategy, it is important to create content that specifically targets your market, and that doesn’t focus too much on your own product.
Meerman Scott shares a host of other social networking tips on the show.
