Expert advice on social marketing from the superstars of Twitter
More and more people are catching on to Twitter, the hottest ticket in online social marketing at the moment. Increasingly, this microblogging and social networking application is becoming part of many a company’s small business marketing strategy.
In this business TV show, three experts share their most advanced social marketing tips on making Twitter work for your business. The show is aimed at users who are already familiar with the principles of online social marketing, but who want to fine tune their tweeting to get really fantastic results.
The experts who share their small business marketing tips on the show are award-winning business writer and PR guru Steve Kayser, Social Media CEO and founder of Help A Reporter Out (HARO) Peter Shankman, and internet marketing consultant and Facebook business coach Mari Smith.
The social marketing advice in the show begins with advice on what to tweet about, and the appropriate tone for tweeting. There is a lot of noise on Twitter, and to leverage it effectively for your business you need to become a trustworthy, likeable, highly visible, Tweeter with your finger on the pulse and plenty of followers. The social marketing tip from the experts is to tweet in a way that will begin a discussion, by sharing something of value, or taking an interesting position on a topic which is relevant to lots of other people.
The next piece of advice for anyone looking to incorporate Twitter into a small business marketing strategy is to make use of the ‘long tail’ that tweets have on the internet. Every time you tweet, a web page is created to carry that message. While this means that you must be careful not to tweet in anger, it also is a great social marketing opportunity. That’s because if you tweet about your website, a web page is created with a link to your site, and that will make it easier for the public to find your site.
There is plenty more expert social marketing advice available on the show.
