"Turn your business
into a success story with
high-impact Internet marketing"

From: Dr Alex
July 24, 2008

Let your competitors do the gambling

Lots of time people make crucial decisions regarding their businesses on a hunch. In other words - they take a gamble. It might work or it might not, and in most cases it does not. They might be all-smiles now, but the odds are stacked to favor the casino, not them.

Instead, let me introduce the high-impact Internet marketing for your business - which has proved to give measurable long-lasting results quickly.

Which challenges are websites facing today - including your website?

Thousands of new products hit the market every year. In US alone, this number is 26,000 and rising. Add to this an absolutely enormous number of existing products. They all come with advertising budgets, managers and marketing departments.

Products and services from overseas easily reach Australia - today’s market is global – and your competition is mighty and growing bigger every day!

How then can you ensure a more level playing field, get others to notice what you have to offer and establish lasting relationships with your customers?

Internet is the key: even a tiny marketing budget, when used properly, provides you with an opportunity to lift your business to a new level, reach new markets, and do a lot more business with your existing customers.

Compared with traditional marketing channels, Internet is inexpensive, with a global reach, and the potential to provide you with an incredible return on investment.

Still, the most websites attract only minor traffic and fail to make any significant impact:

• They remain unnoticed among the vast multitudes of other sites, or

• They manage to bring some visitors, but the visitors leave without becoming customers, never to return.

What is the common marketing approach to the crisis

What are others doing to overcome the odds? In the face of unprecedented competition and in a bid to make more profits, the marketing industry appears to have lost any respect for the consumer:

• They interrupt you in the middle of anything you might be doing - with unwanted and unsolicited commercial messages

• They undermine your privacy in a bid to collect as much data about your spending habits as they possible can - with the aim of cramming more advertising down your throat

• They insidiously promote the worst possible junk to your children - relying on what they call their "nagging power" to get your money, with the total disregard about your children's well-being

• They unleash telemarketers at you to disturb you at home and work by trying to flog their products, and

• Every single day of your life they bombard you with in-your-face advertising.

Do you like being treated that way? If you do not, you are not alone. We put up with it, but all the indicators are there that traditional advertising is costing more and more while people are becoming immune to it, or even resentful.

Why would do what everyone else is doing if you can get better results at a fragment of the cost with ethical high-impact Internet marketing? Leave cynical, brazen and intrusive marketing methods to your competitors.

Traditional marketing machine sees you as a Pavlov's dog

Most Internet marketing sites try to sell you the "magic bullet" - a set of "secret" procedures "only known to top marketers", which turn your customers into cash-cows. These sites invariably appeal to people's greed with the promise of making them rich overnight, securing the stream of income on autopilot, etc.

The main premise of the marketing industry is that people are conditioned to respond to certain stimulae in predictable ways. They literally see you as Pavlov's dog and therefore aim for two goals:

1. To find the formula that will use your existing stimulus-response conditioning to squeeze your money you out of you, and

2. To find the formula to actively condition you to respond to the marketing message by forking out your money.

The prevailing "gimme, gimme, gimme" marketing philosophy of today

Don't you find this demeaning and dehumanizing and ultimately defeating? This is NOT how you want to market your business.

It is actually quite amusing to watch Internet marketing sites flip backwards trying to convince you that they are at the same time: a) going to reveal to you marketing "secrets" no-one else possesses, and b) helping and have helped thousands of people!

Contradictory, isn't it?

Yet, for the type of marketing that puts profits before anything else, it is quite necessary. Without "thousands of customers", marketing companies find it hard to appear credible. At the same time, they need to convince you they possess well-kept "secret" knowledge few have access to. Otherwise, why would you pay them thousands of dollars if not for the "secrets"?

"Pay up and we'll reveal the secrets to you that few people know about."
Few, huh? What about thousands of businesses they've allegedly helped?

To this aim, most Internet marketers tend to cloud what they do, and present it as a secretive, mystic, voodoo activity.

By comparison, the high-impact Internet marketing gives measurable benefits to your business as a result of measurable activities like, for example, listing your website in all the right places, and providing plenty of relevant one-way links to your site.

How to know if your Internet marketing gurus can deliver?

A quick Google search will prove that there is no shortage of Internet marketing services, and they all seem to make the same promises.

How can you tell if they can live up to their promises? Here is a list to assist you:

• Check their Google page rank
  If a marketing company has a page rank of 2 or 3 out of 10, chances are this is the best they can do for you. It is highly unlikely they’ll be able to drive the page rank to 6 for you if they cannot do it for themselves.
  Nearly all of our sites have the page rank of 6.
  

• Check where in the world they are by traffic
  Again, a company that is barely in the top 5 million sites is unlikely to propel your business into the top 1 million.
  For example, our www.c-point.com reaches top 60,000 whenever we step-up the campaign, and drops down to 150,000 at worst of times.
  

• Do they engage in deep link submissions and other shady practices?
  It is important to know what exactly they are doing – there are many tricks that can fool the search engines into sending you more visitors, all of which is guaranteed to hurt your business in the long run.
  We provide ethical marketing and do not engage in deep link submissions and other dubious practices.
  

• How long do they need to improve your ranking?
  If your ranking fails to improve for a long time and your Internet marketer keeps making promises and asking for more money, something is amiss.
  For instance, www.FinestFreeOnlineGames.com made it into the top 700,000 sites world-wide by traffic 30-days after being launched, and into the top 600,000 in the first 60 days..
  

• Can they provide you with what they have done for others in measurable results?
  Marketers often hide behind generic praise if they are unable to deliver.
  For example, the website of our clients Abbot Printers, www.abbott22.com, left 2,000,000 other websites behind in the first 3 months of marketing.
  

• Do they rely on native traffic or pay-per-click?
  Of course, any marketer can bring you traffic if they get you to pay for it. Pay-per-click (PPC) brings you instant traffic, but it is costly and the traffic drops the moment you stop paying.
  Our marketing strategies provide you with native traffic. For instance, our www.c-point.com attracts 65,000 people per month, none of which we pay for – all of it is native traffic.
  

• Do they offer to submit to an enormous number of directories / search engines / article sites, etc for peanuts?
  It is easy to secure links to your site at places with next-to-no-traffic, with the page rank of 0, on a page you share with a 100 other businesses. It is also of no value to you. None. Zilch. Worse, it can be detrimental to your ranking, like having links on free-for-all (FFA) pages.
  Marketers who offer you cheap-and-dirty submissions to a thousand places are only interested in your money, not in providing you with any benefits.
  We only submit to quality sites. We want your business to grow, not to make a quick buck by providing you a useless service of no benefit to you.
  

• Are they promising heaps of links to your site in just days?
  Marketers who offer you this kind of deal do not have your interests at heart. Too many links to your site too quickly and the search engines will LOWER your ranking.
  We provide submissions with a slow but constant growth to your site, which guarantees better ranking and more visitors.
  

• Do they rely on the link exchange or reciprocal links?
  Many marketers go for link exchanges / reciprocal links because they are easier to obtain than one-way links. These exchanges often lack relevancy and search engines give more weight to one-way links.
  Besides, when people come to your website you want them to stay, not to send them elsewhere.
  We provide you with relevant one-way links.
  

• Check what are their customers saying about them
  Solid businesses are able to provide solid references and testimonials. Shoddy ones are not.
  Below is one of ours.

Can you save money by doing Internet marketing yourself?

Well, people can also save lots of money by doing the root canal treatment themselves. Interestingly, most people prefer the services of a qualified dentist.

Note: I do not recommend that you try the root canal treatment yourself

OK, seriously now - can you save money by doing your own Internet marketing?

The short answer is yes – provided that you invest your time, and lots of it, into becoming an Internet marketer and keeping up with the changes. The question is, how will you find time then to focus on your business? Chances are you stand to lose lots of money if you fail to focus on what you do best.

Self-promoters often study few websites they like and try to copy what they have done - but it is like trying to become a tennis champion by watching Federer play. It is a lot harder than it seems.

Or, they may try to gain knowledge for free from the multitudes of sources on the Internet, but soon find out that:

• Advice is often contradictory

• What appears like sound advice can be badly outdated

• Lots of advice is likely to work directly against you

• All of it focuses on profits - not on building relationship with your customers and providing them with outstanding products and services

• Materials you find see customers only in terms of percentages and conversions, not as living human beings

And the sheer volume of information will leave you...

Overwhelmed - trying to do everything yourself

... totally overwhelmed!

Reach your website's potential

Every pawn casts the shadow of a mighty queen. The alternative to self-marketing is trusting the experienced DrAlexMarketing team to provide you with efficient Internet marketing services best suited to your business - and help your website reach its potential.

Your competitor		You

To your success on the Internet!

Dr Alex, CEO

Click here to see available
high-impact Internet marketing plans