5.4 Turning Digital Products into Cash – Step-by-Step
Now that you know the pros and cons of selling digital products through the PDF e-zine model, it is time to setup a step-by-step process through which you can generate revenue with this particular model.
I personally suggest that you take the following steps.
Start by sorting through all of your private label e-books, articles, reports, and miscellaneous content. Find a number of related pieces and carefully stitch them into four different reports. In this instance, high-quality is paramount to your success. Additionally, target 6-8 pages with each issue.
After you've put together these issues, use Open Office to turn them into PDFs. Again, target 6-8 pages total; and start with an initial 4-issue give-away. You may also want to consider creating the extra 12 issues in advance. Since you are creating a high-quality publication, you will only need to send one out per month.
After you've done this, write a sales letter and a complementary “thank you” page. The sales letter will get them to opt-in. Once they have opted in, they will be sent to the “thank you” page, which not only thanks them, but gives them additional instructions – including a possible upsell, which could be an exclusive chapter for each of your own issues. |
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In your sales letter, explain that customers will receive 4 free PDF reports upon joining. Further, explain that they will then receive a monthly issue thereafter until they decide to cancel their membership.
Last, after you have put together your entire system – complete with revenue-generation mechanisms – you will then want to begin marketing your system. You will more than likely want to contact professional affiliates in your niche or in Internet marketing to ask them whether they would be interested in marketing your product in exchange for a recurring monthly commission on all the sales.
5.5 How to Make Money
So how can you turn private label content into money using the PDF e-zine model? You can do it through several different avenues, all of which can be just as effective, or can be combined with other methods.
The first method is simple: charge for monthly subscriptions. In general, you will want to keep the price low, unless you plan to provide a massive amount of information and products. I personally suggest that you keep the price at around $10 per month. If you used this revenue generation model, you could generate $1,000 per month with a subscriber base of only 100 members.
It is important to keep in mind, however, that the price of the subscription will determine your own attrition rate. While a high price might generate more revenue initially, it will also create a much higher attrition rate, whereby you will lose customers increasingly faster each month.
The next model of revenue-generation involves selling space in your PDF e-zines or e-course. You can use this separately or in conjunction with the first. If you use it in conjunction with the first, you can actually charge higher prices, since your advertisers will know that you have paying customers – not simply a list of people who forgot to unsubscribe.
The last method, which can be used in conjunction with the first and the second involves sending out promotional emails to your list. Because they wont expect promotional emails from a paid list, you will want to avoid this whenever possible; however, whenever you have something that is really worth promoting, you may want to do a write-up and test the waters.
Next: In closing and call for action |