How to build your online empire
with Private Label content
and Resell Rights

The next thing you will need to purchase is hosting and a domain name. If you plan on using a basic domain and hosting package, you will want to purchase it at the very lowest price, rather than for what it includes.

You will also want to find some way in which you can manage your joint venture partners and affiliate partners. You can find a program such as this at either http://www.jvmanager.com or http://www.salesflurry.com. This will enable you to easily pay affiliates and also recruit them faster.

Last, you will want to look into finding a high-quality merchant account. I would personally suggest that you use either PayPal or ClickBank – both of which are inexpensive to use.

5.2 The Pros

There are a number of benefits to using this model – some of which are obvious; others, not entirely obvious.

The first major advantage to the PDF e-zine marketing approach is that it gives you an alternative means through which you generate revenue. You don't have to rely on making one time sales or enrolling people in membership programs. Instead, you can send out an e-zine using private label content and then market to your subscribers occasionally.

You can generate revenue from this model in a number of different ways. One way is to offer a one-time paid issue to your subscribers each month. Another way is to charge money for your e-zine or e-course. Another way is to sell products through your e-zine. And the last way is to sell advertising space in your e-zine.

Another major benefit to creating a PDF e-zine with private label content is that you can market it to both Windows or Mac users. Either will be able to download the PDFs and read them, making it easier on you. This eliminates many of the problems your customers might face with different revenue-generation models.

The last benefit you will gain from a PDF e-zine model is that it will increase the perceived value of your product. Whereas a regular email e-zine or e-course in HTML or .txt format will have a low perceived value, a PDF e-zine will have a considerably higher perceived value. This will not only increase the perceived value over what it could potentially be with your own products, but it will also increase it over your competitors, who are running similar e-zines with their own private label content.

In summary, there are several pros to using private label content to build PDF e-zines. These pros are not only in the model, but also in the methods of revenue-generation they give you. Make sure you take this into consideration when selecting your method of revenue generation with the content you already have.

5.3 The Cons

Now that you know all of the reasons why you should consider a private label content PDF e-zine, you will also want to consider why other models might be a better choice to ensure that you select a revenue-maximizing model.

The biggest reason why a PDF e-zine model can be a downside that e-zines have fallen out of favor in recent years. People have become so accustomed to receiving email courses that they no longer see them really as anything special. In fact, they often perceive them as spammy, even when they are not.

Another problem with this model is that it relies heavily on affiliate marketing and paid advertising to receive monthly paying customers. Rather than setting up joint ventures for a product launch, you will have to pay affiliates a recurring commission to do so; otherwise, you will have to pay money to pay per click advertising programs.

The last problem with this model is that your prospects will be expecting much higher quality of content than they would normally expect from free newsletters. This is simply because your e-zine is in PDF format and has a higher perceived value.

For this reason, you will have to spend a considerable amount of time to edit the private label content you have. You will have to carefully break apart E-Books; you will have to fix the inconsistencies in private label articles; and you will have to sync reports with your content to make sure everything is related and follow correctly.

If you don't mind doing all of this – in addition to occasionally adding your own content to the e-course – then this wont be a problem; otherwise, you may want to rethink whether or not the private label PDF e-course is the best possible model for your revenue-generation.

Next: Starting your own paid newsletter or e-course (part 2)