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How to build your online empire
with Private Label content
and Resell Rights

 

Building your own resource / membership site (part 2)

3.3 The Cons

You now understand some of the pros of owning a membership site that is fed by resell rights and master rights material; however, there are a number of important cons you should consider, too, in your analysis.

The first of these is that managing a membership site isn't always as easy as it may appear on the very surface. Many membership site owners suffer from chronic subscriber attrition rates. If there isn't a clear and robust pipeline of new products and information, customers will just leave.

Another problem membership site owners face is that new subscribers will often join, drain the site's bandwidth by downloading every file, and then cancel their subscriptions for the following month.

Membership site owners often also face the task of policing file downloads to ensure that members don't refer non-members to download areas, where they can obtain all membership-required files without paying themselves.

Another major con to using the membership model is that it doesn't always work well with affiliate sales. It would require that your affiliates be paid each month. This means that you will have to have a paymaster who carefully notes affiliate sales and also cuts checks on time each month (or processes electronic payments on a set date).

 

 

The last major con to using the membership model is that support can often drain a significant amount of your time as the site owner. With members returning more often to download more products than would normally be the case, you will run into a considerably larger amount of technical problems – as well as complaints from people.

All of these cons might make a membership site seem like a bad idea, but, in fact, it can be quite profitable if implemented carefully. The key is to have a good paymaster (or system), outpace attrition rates, and provide high-quality customer service. This will ensure that you retain current members and also continue to increase your own subscription base.

 

3.4 Turning Free Digital Products into Cash – Step-by-Step

So how can you go about turning free digital products into cash using the membership model? It's just as simple as it would be with any other model: you follow a step-by-step plan designed to ramp up all of your efforts until they come to fruition.

The first step is to select a theme for your membership site by determining whether or not there's demand for it. If there is a demand for it, use it as your theme; if not, trash it and go with something else.

Your next step would be to pick out products with resell rights or master rights and add them to a membership site database. In this specific case, you don't have to worry about flooding your users with extra information; simply provide them with what is needed.
You can then add in extra information on a periodic basis.

You will also want to use this membership site to increase your credibility within your given niche. You can do this by purchasing private label content and then putting your name on it. You can then distribute this information to members of your site for free.

Once you have done this, you may want to consider setting up some type of membership site script to administer all tasks you perform. Again, I personally suggest that you use Amember.

Now, once everything is functioning well, you will want to setup a payment system for affiliates and then begin recruiting. This will ensure that you receive multiple streams of visitors and income without adding significant amounts of marketing input.

Lastly, you will want to constantly purchasing new products in this given niche and then give them away in your member's area.

Tip: You may also want to notify all of your members by email to let them know you have added new content.

Next: Building your own resource/membership site (part 3)

 

   

Contents

1. Introduction

Introduction (part 2)

2. Creating your own collection of hot-selling eBooks

Creating your own collection of hot-selling eBooks (part 2)

Creating your own collection of hot-selling eBooks (part 3)

3. Building your own resource/membership site

Building your own resource/membership site (part 2)

Building your own resource/membership site (part 3)

4. The art of reselling digital products

The art of reselling digital products (part 2)

The art of reselling digital products (part 3)

5. Starting your own paid newsletter or e-course

Starting your own paid newsletter or e-course (part 2)

6. In closing and call for action

Recommended resources

PLR Library

Members of the Underdog Marketing Challenge have full access to the Mega Library of Digital Resources, with hundreds of well-categorized and regularly updated Private Label Rights and Master Resell Rights products.

Underdog Marketing


 

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