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How to build your online empire
with Private Label content
and Resell Rights

 

Creating your own collection
of hot-selling eBooks (part 2)

2.3 The Cons

There are a number of “cons” to using private label content, too.

While it is faster and cheaper, it is also often less personal and also has a higher level of distribution from other sellers. If, for example, there is no set cap on how many copies a person can sell, then a highly-skilled marketer can purchase the content and expose it to literally thousands of people in your exact niche.

Not being personal, as I mentioned, is also a big problem. You don't actually get to create the content yourself. In fact, you don't even get the chance to guide or direct the making of this product, as you would with a ghostwritten product. That means that it wont necessarily interface with your other marketing efforts. It also might not be up to the level of quality you would maintain if you were directing its creation from start to finish.

Another problem is that these products generally don't come with a complete selling kit. You normally will only receive the articles or the report in plain text format or in PDF format. If you want to add new graphics and other marketing tools, you will have to create them at your own expense.

Additionally, if you want to differentiate your product from another product, you may have to edit PDF files to re-write portions, insert your own comments, and add diagrams and pictures where relevant and needed.

 

 

Last, you will also have to create your own sales pages for all of these private label digital products. This can be either time-consuming or costly. Either way, it will tack on a significant premium to your private label rights purchase costs, so do not expect to only pay for the bundle.

While purchasing private label content and reselling it can be quite a profitable activity, it is important not to falsely identify everything as perfect. There are certainly some challenges you will face, so do not expect everything to be simple and easy.

 

2.4 Turning Free Digital Products into Cash – Step-by-Step

Turning digital free products into cash is an interesting process. You start by finding products that are literally being given away for free or for extremely low prices that come with private label rights. For many, these products might seem almost like throw aways.

In reality, almost all of these products contain some good information, but they must be re-worked and re-bundled before they can be turned into viable products that could potentially make money on the Internet.

The first step to making money with these products is select a specific niche from private label content you already own, compile 4-6 books (each in the 20-30 page range), and then begin to edit them. You may want to read up on the content if you're not familiar. If they're marketing e-books, you can probably update them without too much research.

You may want to spend one full day doing the editing part, just to ensure that the content you will sell is actually high quality and contains really useful, actionable information.

Next, have e-covers designed for all of these e-books or as a package for the entire bundle. You will also want to title all of these books and include your own name or a pen name on all of them. For instance, you may want to say “John Doe's Guide to E-zine Marketing.”

Once you complete this part, you will want to create a sales page, a thank you letter, and a checkout system. You will then want to put your product bundle on sale. Include full master resell rights to all of the e-books to make the bundle more attractive.

Last, you will want to setup a squeeze page for a mailing list, so you can begin building a perpetual pre-launch list. This list will introduce potential sellers to the concept of reselling your products, so they can understand how to do it successfully before you ever ask them to purchase your bundle.

Once you have completed this process, you will want to begin heavily marketing your product in the proper venues. Additionally, you will want to contact membership site owners to see if they are interested in purchasing your bundle to resell it.

Next: Creating your own collection of hot-selling eBooks (part 3)

 

   

Contents

1. Introduction

Introduction (part 2)

2. Creating your own collection of hot-selling eBooks

Creating your own collection of hot-selling eBooks (part 2)

Creating your own collection of hot-selling eBooks (part 3)

3. Building your own resource/membership site

Building your own resource/membership site (part 2)

Building your own resource/membership site (part 3)

4. The art of reselling digital products

The art of reselling digital products (part 2)

The art of reselling digital products (part 3)

5. Starting your own paid newsletter or e-course

Starting your own paid newsletter or e-course (part 2)

6. In closing and call for action

Recommended resources

PLR Library

Members of the Underdog Marketing Challenge have full access to the Mega Library of Digital Resources, with hundreds of well-categorized and regularly updated Private Label Rights and Master Resell Rights products.

Underdog Marketing