Email marketing for newbies
and professionals

MESSAGE #1

(Sending time: instant—when an opt-in e-mail address is first received)

SUBJECT: Thank you for your order! Here is your first free report on internet marketing strategies.

Congratulations! You’ve just taken the first step toward turning your web site into a cash register. You are about to discover secrets successful internet marketers use to reap enormous profits online.

***You are receiving this message because you requested information from WebMoney or one of our partners.***

Do you want to know how they do it?

There are stories all over about people making a great living from the comfort of their own homes, all through online sales. But if you’ve tried to break into internet marketing and found out the cash just isn’t pouring in—and as a matter of fact, it isn’t even trickling—you may be asking yourself: “What do they have that I don’t?”

The difference between success and failure online

To become a successful internet entrepreneur, you need planning. Most people think you can just slap up a web site, hang out a shingle and name your price, but the truth is this: there are hundreds of millions of web sites out there, and drawing attention to just one is a challenge. The good news is: you can meet that challenge and win the marketing game!

This free series of report will show you how.

Secret #1: Sell something people want to buy.

Sounds simple enough, right?

Actually, this is one of the biggest hurdles facing internet businesses. The market is so glutted with products, it takes something special to get people interested enough to hand their money over to you. You need as many competitive edges as you can get, and the first is your product.

There’s an old quote that goes: “If you’re going to do something, do it right or not at all.” You want to do right by your customers, and that means giving them something worth every penny they paid for it and then some.

Find out more.

My comprehensive 7-part e-course “Super Web Site Profits for Explosive Sales” reveals in-depth trade secrets for putting value into your product, with advice from big names in internet marketing that will help you make your product shine. This valuable money-making gem retails for $395, but I’m making it available to you for just $49.95 through this special subscriber offer.

Check out the details of my course here: www.mysalespage.com

Coming soon: Who will buy from you?

Tomorrow you’ll receive Report #2 in this series. You’ll learn how to find buyers that match your selling goals and increase your click-through sales rate by up to 33 percent. Stay tuned!

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MESSAGE #2

(Sending time: Day 2)

SUBJECT: Ready to hook up with more customers? Here is your second Special Internet Marketing Report

Hi there,

Last time we talked about making your product worth buying. Today you’re going to learn who’s looking for what you’re selling, and how to find them online.

***You are receiving this message because you requested information from WebMoney or one of our partners.***

Finding your perfect buyer is like getting a hole-in-one…

He’s out there somewhere: your dream buyer. He wants what you have and he’s willing to pay for it. What does he look like? Where does he hang out? How can you connect with your market?

The good news is: Once you find one, you find hundreds.

“Great minds think alike.” The best thing about finding your target is people with similar interests tend to gather in the same area. This is true in both the physical world and the cyber-world. If you can identify the best way to reach your target market, you can strike internet gold mines.

Secret #2: Do Your Homework.

You there in the back: stop groaning! Thanks in large part to the ready availability of information online, performing market research is easier than ever. Here’s a list of quick tips to help you pin down that elusive species of Buyerus Onlinus:

• Look to your friends to find out what kinds of people share your interests. Ask them where they go online, then visit those places and check out the advertising there.

• Seek out groups and forums dedicated to topics related to your product. Join some of them and ask around: have they ever bought anything online? If so, what made them decide to spend money?

• Put up a survey on your web site to find out more about your customers: how old they are, where they live, how they found your site, what their online buying habits are.

• Ask an expert! Find successful web sites selling products similar to yours and ask them what their “sales demographics” are like (they’ll be impressed with your extensive vocabulary!).

In-Depth Research: It’s Easier Than You Think.

In my 7-part e-course “Super Web Site Profits for Explosive Sales” you’ll get tips, tricks, tools and free online resources for pinpointing your market research. The more you learn about your target market, the greater your click-to-sales ratio will be! Part II of my course contains market research secrets that can increase the number of visitors that buy your product by as much as 50 percent! You can get it now for only $49.95.

I’ll even throw in a bonus: if you order “Super Web Site Profits for Explosive Sales” within the next week, I will include 20 free marketing surveys you can customize for your web site. Click here to start your profits pouring in: www.mysalespage.com

Next up: Transform Your Web Site into a Beacon for Buyers

In a few days, you will receive Special Report #3, revealing the secrets to giving your web site a spit-and-polish. You’ll learn how to keep potential customers riveted to the screen once they arrive at your site.

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MESSAGE #3

(Sending time: Day 4)

SUBJECT: Your web site is invisible. Check out Special Report #3 to give your site an overhaul.

How many visitors come to your web site without buying a thing? If you answered, “Too many!” then read on to discover the secrets that keep them glued to your content and begging for more.

***You are receiving this message because you requested information from WebMoney or one of our partners.***

Is it too easy to leave your site?

What does your site look like? If it isn’t pleasing to the eye, then most vision-weary web surfers will go for the mouse and click away fast. There are a lot of visual turn-offs you have to consider in designing your site.

You’re not saying what they want to hear.

If the front page of your web site is just an advertisement for your product, you will lose the 95 percent of visitors who come to your site because they’re interested in your topic (and not necessarily your product). In order to attract and keep visitors, you need more than just sales copy. You need substance.

Secret #3: Looks Aren’t Everything (But They Sure Don’t Hurt)

A successful web site combines appealing looks with meaty content that keeps potential buyers exploring your site. The longer they stay in your domain, the more likely they are to buy! Follow these tips for hanging your web site in the stratosphere of success.

• Go easy on the graphics. Sure, images and flash presentations look great—but in most browsers a graphics-heavy page takes a long time to load, and buyers won’t hang around to wait when there are plenty of other options available.

• Choose a font style that’s easy to read. If you’re selling a book on relationships, putting all your web copy in Edwardian Script ITC  will not get the romance juices flowing. It will, however, cost you sales.

• Teach them something. Provide more than just thrilling monologues about how great your product is. Write articles on your topic or reprint articles from internet databases. After spending half an hour reading through exciting and informative pieces of your topic, they will want to learn more.

• Show your marketing savvy by providing a sign-up box or link for your newsletter, e-zine or autoresponder (*gasp* – you don’t have any of those? Visit the resource section on my web site right now at www.myresourcepage.com and find out why you need one!) right on your front page. Repeat for subsequent pages.

Get the keys to unlock your web site’s full potential.

My 7-part e-course “Super Web Site Profits for Explosive Sales” gives you a huge amount of web site resources and free tools for every aspect of site design and content creation, all in one place. You’ll get information that would take years to gather on your own (that’s how long it took me!) and cost you hundreds of dollars—and much, much more—for only $49.95!

Order “Super Web Site Profits for Explosive Sales” within five days and I’ll not only include 20 free marketing surveys you can customize for your web site, I’ll also throw in a free e-book on writing killer web copy.

Give your web site a kick in the profits right now: www.mysalespage.com

Coming soon…Repeat After Me: Repetition is Key

In your next Special Report, you’ll learn one of the most important secrets to internet marketing: why it’s good to repeat yourself. Stay tuned!

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MESSAGE #4

(Sending time: Day 10)

SUBJECT: Can you hear me now? Your Report #4 on internet marketing secrets has arrived.

Internet marketing is a whole new game: new rules, new crowd, new methods and a new generation. Would you like to find out why repeating yourself is not only recommended, but required?

***You are receiving this message because you requested information from WebMoney or one of our partners.***

We’re talking money, money, money…aren’t we?

Not exactly.

Using repetition in your internet marketing does not mean putting the same word or phrase together multiple times to give your web site more keyword pull. You’ve seen sites  that say things like: Sign up here for cash, cash, cash! This Money Magnet works. Order a Money Magnet today. Click here for Money Magnet.

It’s annoying. And it doesn’t get you to buy anything.

So what am I supposed to repeat?

For the purpose of this lesson, “repetition” does not refer to the number of times you use a certain word or phrase, but the number of times a customer sees your advertising message. On average, a person must see or hear mention of a product at least 4 times before they will consider buying it.

You will also repeat certain ideas within your marketing message. If your product has a number of amazing benefits for the customer, it doesn’t hurt to remind them what they’re missing out on by not buying now.

Secret #4: Be the squeaky wheel.

You need to get your marketing message out there in front of the customers multiple times. Other than getting them to come back to your site every day, how can you do this? Check out these great repeat-exposure tips:

• Autoresponders. These are perhaps one of the most powerful internet marketing tools available. With autoresponders you can send a series of messages (just like this one!) to people who are interested in your topic, by simply adding their e-mail address to your list. The process is completely automated; the messages go out by themselves at preset intervals you determine.

• Newsletters and e-zines remind your customers of new developments, updates and special deals on your web site. A weekly, bi-weekly or monthly e-zine is a great way to keep your product at the front of potential customers’ minds.

• Placing sequential classified ads in other people’s newsletters and e-zines also gives your message multiple exposure. Classified ads usually begin to produce results after the third appearance in a newsletter or e-zine.

• Be sure to frequently highlight the benefits of your product...just like I’m about to do.

Get the keys to unlock your web site’s full potential.

“Super Web Site Profits for Explosive Sales”, my extensive 7-part e-course, takes you step by step through the process of setting up an autoresponder, newsletter or e-zine for your web site. You’ll discover how to get thousands of subscribers, where to place your sign-up forms for maximum effectiveness, how to word your sequential messages to pump up your profits, and so much more—all for a one-time payment of $49.95!

In the next three days, if you order “Super Web Site Profits for Explosive Sales”  you’ll get the 20 free marketing surveys, the free e-book on writing killer web copy, and a free subscription to my award-winning newsletter “Blast Off! Marketing,” featuring fresh bonus tips every week.

Why wait? Start collecting your slice of the online market: www.mysalespage.com

Next up: How to get more money by giving stuff away

Now if that isn’t an oxymoron. How can giving things away make you money? Find out when you receive Special Report #5. Stay tuned!

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MESSAGE #5

(Sending time: Day 14)

SUBJECT: Your Report #5: Give stuff away to get more money

By giving away free e-books, mini-courses, or even a limited number of copies of your product, you can generate more sales than ever! Why? Because everyone loves to get something for free.

***You are receiving this message because you requested information from WebMoney or one of our partners.***

Isn’t it counterproductive to give away what I’m selling?

Not at all! Holding contests, free drawings and giveaways is great publicity for you, and as a result you’ll get more traffic to your web site. More traffic means more exposure, and more exposure...well, you get the idea!

I don’t want to give away my product!

You don’t have to! Instead of holding a contest, consider giving away e-books on similar topics (there are thousands of free e-books floating around the internet that anyone can give away) or coming up with a short version of your product to hand out as a mini “teaser” course.

If you can offer everyone who comes to your web site a valuable free gift, your visitors will spread the word about your site through their respective online communities. Word-of-mouth is every marketer’s best friend!

Secret #5: Give your customers a good reason to buy: free stuff.

Hosting giveaways not only gets you more web site traffic, it also serves as powerful incentive to purchase. Gather as many bonuses as you can and be prepared to give, give, give! Some tips on making bonuses and incentives work for you:

• Make sure whatever you’re giving away is valuable—and not just because you say so. It’s great to get something for free, but not so great when you find out it’s something you already knew, or were never interested in anyway. Consider your topic and look for giveaways that have concrete benefits for your customers.

• Give before, during and after your sales campaign. Offer a free sample of your product or a gift for signing up for your newsletter or autoresponder series; give bonuses with every purchase; and have a follow-up thank-you gift ready.

• Set a schedule and promote your contest or giveaway “for a limited time.” Knowing the offer will expire gives customers added incentive to act now.

Are your web site sales still languishing?

If free stuff sounds like a great idea, my e-course “Super Web Site Profits for Explosive Sales” is just what you need! Part V of the course lays out 6 giveaway strategies that will flood your web site with visitors. You’ll also discover the hottest giveaways on the ‘net and how to get your hands on them free. The $395-value “Super Web Site Profits” e-course is yours at the special subscriber rate of $49.95!

Good news: your deadline is extended! Order “Super Web Site Profits for Explosive Sales” in the next 5 days to get the 20 free marketing surveys, the free e-book on writing killer web copy, and a free subscription to my award-winning newsletter “Blast Off! Marketing,” featuring fresh bonus tips every week.

Cash in on the internet’s best-kept secrets now: www.mysalespage.com

Coming Soon: How to be a complete yo-yo on the internet

If you can’t beat ‘em... have a sale! In Special Report #6, you’ll learn the importance of setting a price you’re willing to come down from—and then squeezing every potential drop of profit from your huge blowout clearance. Stay tuned!

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MESSAGE #6

(Sending time: Day 15)

SUBJECT: You are a yo-yo: Here’s your Special Report #6 on internet marketing secrets

Hi again,
Last time we talked about giving stuff away to get more money. Now you’re going to hear another contradictory bit of advice: lower your price—and get more money.

***You are receiving this message because you requested information from WebMoney or one of our partners.***

Now that really doesn’t make sense...

Not true, my friend. Think about it: how many times have you walked by a particular item and thought, “Gee, it would be nice to have it,” then a few days later you find it on sale...what happens? You snatch it right up!

The two most powerful words in marketing: “Save money”

Discounts are even better than free stuff. You know you’re getting more value for your dollar when you buy on sale, especially if you’re familiar with the product—and if you’ve done your marketing homework, your customers will have already received your message several times before you offer a sale.

Secret #6: Less is more.

When your per-unit profit goes down, the number of units you sell goes up exponentially. This is where those “wild profits” internet marketers talk about come in. Give your customers a bargain and they’ll line up to buy.

• Just as you did with your free incentives, put a time limit on your sale—and stick to it. Bump your price back up at the end of the time period. Then, when customers miss the sale, you can let them know you’ll offer it again soon. This will keep more people watching your web site for deals!

• Don’t undercut yourself by charging dirt-cheap rates. Even if you’ve built your entire marketing campaign on a shoestring, you are in business and deserve to be compensated for your time, if nothing else. If you’ve set your rates wisely from the beginning, you should be able to offer big discounts and not end up “scraping by.”

• Consider investing a little more money in marketing your sale. Remember, sale items sell faster and in greater quantity than regular priced items, so the added exposure you’ll get for a few extra marketing dollars will be priceless.

I’m putting my money where my mouth is...

Yep, you guessed it: I’m offering you a discount. A huge discount. Buy “Super Web Site Profits for Explosive Sales” in the next week at 50 percent off the special subscriber rate! You’ll find out the incredible strategies successful internet marketers use to promote sales events and make thousands of dollars in just a few weeks!

My e-course will also show you exactly where and how to advertise your sale on the internet for an explosive response, and much more—all for just $25! But you must order within the next week to take advantage of this offer.

Order “Super Web Site Profits for Explosive Sales” at the special sale rate and you’ll still get the 20 free marketing surveys, the free e-book on writing killer web copy, and a free subscription to my award-winning newsletter “Blast Off! Marketing,” featuring fresh bonus tips every week. Click here now: www.mysalespage.com

Don’t go away…we’re almost there!
Your final Special Report will arrive soon, where you’ll learn the most crucial internet marketing secret of all. Here’s a hint: it has something to do with lunchmeat...

Stay tuned!

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MESSAGE #7

(Sending time: Day 22)

SUBJECT: The most important thing to (not) do for your customers: Special Report #7

You’re about to discover the Number One secret to successful internet marketing, and it’s not about what you do—it’s about what you don’t do.

***You are receiving this message because you requested information from WebMoney or one of our partners.***

Put your customers on a no-spam diet.

That’s right! Making sure you don’t spam is the most important step in your internet marketing campaign. Not only will unsolicited mail and web site hype drive customers away in droves, it can also get your site banned from search engines and choke off your traffic before you get started.

But isn’t all internet marketing spam?

Wrong again! The key to avoiding spam is to build an opt-in list. This is where people actually sign up and ask to hear more about your product (like you did when you signed up for this free report series).

You may think this severely limits your market reach, but again...wrong idea. Since the people on your list have already expressed interest, your odds of converting subscribers to buyers is far greater than the traditional “cold sell” spam marketing: 1 in 10 instead of 1 in 500! Can you beat those odds?

Secret #7: No more throwing spaghetti at the wall.

That’s what spam marketing is like: throwing spaghetti at the wall to see how many pieces stick. By avoiding spam-like techniques, you guarantee yourself greater profits and happier customers—who in turn will bring you even more business. Apply these tips to your marketing to ban spam from your domain:

• When you send out list messages, don’t stuff your messages full of graphics and hype. Stick to the facts, ma’am: describe your product, tell them exactly how they’ll benefit from it, and put substance in your send-outs. People want to know that you know what you’re talking about!

• Never, ever send unsolicited e-mail. Ever. If ISPs start receiving complaints about messages coming from your domain, they will blacklist your site, and your business will be as good as dead.

• Spam-proof your web site along with your e-mails. Don’t practice keyword stuffing, using mirror sites, placing invisible text, or other “cheat” methods of boosting your search engine ranks. DO offer concrete, valuable information in an eye-pleasing format, and be honest. Believe it or not, people appreciate honesty!

Are you ready to pump up your profits?

“Super Web Site Profits for Explosive Sales” explains every detail you need to keep spam from your marketing and still get buyers excited about your product. You’ll learn the “buzz words” that sell product and the “dud words” that kill sales. You’ll find out how to strike the perfect balance between hype and information. You’ll even get a look at powerful examples of web sites and sales messages that have actually generated thousands in sales for their creators!

Did you miss my blowout sale? You can still get the $395 value “Super Web Site Profits” e-course for only $49.95. You’ll even get a fourth valuable bonus if you order within the next week! In addition to the 20 free marketing surveys, the free e-book on writing killer web copy, and a free subscription to my award-winning newsletter “Blast Off! Marketing,” featuring fresh bonus tips every week, you will receive a free in-depth web site evaluation from an internet marketing professional. You’ll find out exactly what’s working and what’s not on your site—and how to fix it—absolutely free!

Don’t wait another minute. Start making money now: www.mysalespage.com

P.S. Though this is the end of your free Special Report series, I’ll contact you again in a few days to find out how you’re coming along on your road to internet marketing success. I may even have a special offer, just for you...

Stay tuned!

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FOLLOW-UP MESSAGE (#8)

(Sending time: Day 29)

SUBJECT: Even more internet marketing secrets! Act now...this is your last chance

Are you applying your internet marketing secrets to your web site? By now you may have noticed an increase in interest, and you may even be enjoying more sales!

***You are receiving this message because you requested information from WebMoney or one of our partners.***

Do you want to know more?

I’m going to let you in on even more internet marketing secrets—at absolutely no cost to you. There is a secret section on my web site with loads of marketing resources, helpful articles, free tools and expert advice, and it’s available only to subscribers. Here is your secret link to this marketing treasure:

www.myhiddenpage.com

Happy marketing!

Welcome to Last Chance Gulch

If you missed my super special sale, I have good news for you: it’s back by popular demand! But you have to act fast—purchase “Super Web Site Profits for Explosive Sales” within the next 48 hours to receive an incredible 50 percent off the special subscriber rate! The in-depth insider secrets you’ll learn will pay for themselves over and over. You can start to see a profit boom in as little as two weeks!

Order within the next 48 hours to get this special discount as well as all 4 bonuses: a $150 value for absolutely nothing. You’ll get the 20 free marketing surveys, the free e-book on writing killer web copy, a free subscription to my award-winning newsletter “Blast Off! Marketing” featuring fresh bonus tips every week, and a free in-depth web site evaluation from an internet marketing professional. Act fast—this offer expires in just 48 hours! Get your spectacular, one-time-only deal here: www.mysalespage.com

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