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Email marketing for newbies and professionals

Everything you need to know to make the killing with email marketing

-- Introduction --


What are autoresponders and how do they work?

If you’ve ever asked for information online about a product or service, or signed up for an e-list or group membership on the Internet, and received a nearly instantaneous response in your e-mail inbox, an autoresponder program was behind the delivering of the reply.

Bascially autoresponders are e-mail programs that send out a preset message in response to every incoming e-mail received. Some autoresponders, like sign-up services for e-groups and forums, are simple one-response programs: a single response for every message received. Just about every Internet-based company uses autoresponders for a variety of purposes, from automating tasks that would otherwise take up hundreds of man-hours to building lists and tracking promising leads.

Multiple-response autoresponders send a series of messages to received e-mail addresses on a predetermined, timed basis. For example, a multiple autoresponder can be used to send an instant response, then a follow-up message two days later, then another six days after that, and so on. It can be programmed to send a single message a day, one per week, twice monthly, or on any interval that satisfies the purpose of the message series.



Autoresponders are the most powerful Internet marketing tools available to you. They are easy to use, and once they’re set up the entire marketing process is automated and instant. When you use autoresponders, your Internet business runs itself 24 hours a day. Launching an effective autoresponder campaign can mean the difference between having a struggling business and a wildly successful one.

How can you make money with autoresponders?

Just about any online business can benefit by using autoresponders. In fact, with a properly arranged campaign, your as-yet-unfounded business can be built around an autoresponder program. All you need is a product and an nice effective series of autoresponder messages, and you can start getting your piece of the Internet pie.

Your autoresponder is your golden goose: the marketing tool that will sell your well-developed product far more effectively than any other form of advertising. Few sales are actually made by impulse buyers, especially on the internet. But if you are able to get your message out repeatedly to people who are already interested in what you have to offer, you will see an explosive sales response.

This information will give you all the know-how you need to begin profiting with autoresponders. You’ll learn how to choose a topic that works best for you and your situation; research your market and find or develop great content that people want to buy; start you own automated storefront web site; customize your autoresponder messages for maximum effectiveness; and build a powerful opt-in autoresponder list that will make money for you even while you sleep.

What are you waiting for? Let’s start making some autoresponder magic.

Next: Picking up the best topic




Email Marketing: Introduction

1. Picking the best topic

2. Researching your market

3. Creating content

4. Crafting your autoresponder messages

5. Setting up your site

6. Building your opt-in list

7. Driving traffic to your site

8. Sample autoresponder messages

Recommended resources

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Email Marketing

For our autoresponders and newsletters we use Aweber, which is simply the best tool on the market today.

Depending on your needs, there are several solutions available - please check recommended resources for details.

Because of the importance of email marketing, it is covered in great depth as part of the 12-step Underdog Marketing Challenge mentoring program.

Underdog Marketing