Article marketing:
the key to your website's success

By Dr Alex Davidovic

What is article marketing?

Article marketing is a way of promoting your business by writing short, relevant and informative articles, and making them freely available for distribution.

The end of each article includes the "bio-box", with the author information and the link to the author's website.

Writing quality articles gives exceptionally strong results. Article marketing is possibly the single most important Internet marketing strategy, and I rely on it heavily in promoting my own websites - Strategic Internet Marketing, Underdog Marketing Challenge, Antechinus® Creative Software and Free Online Games, as well as my clients' websites.

Why is article marketing so incredibly effective?

Article marketing creates a win-win situation for everyone:

1. Your readers benefit from your informative piece of writing

2. Article directories get new articles to grow their site

3. Thousands of other sites use these articles to provide the dynamic content for their visitors

4. Search engines love dynamic content and give sites who have them better rankings

5. As a result, your site gets a much better exposure

Article marketing is exceptionally beneficial to your business:

• You establish yourself as an authority in your line of business

• You get a large number of sites to link back to you - and more visitors

• Your page rank and the traffic from search engines increases significantly

• It allows you to stay in touch with your customers

• With each article you can target a different keyword / key-phrase

Getting started with article marketing is easy

Step 1: Write your article

If you do not have time or experience to write your article, some submission sites offer to write it for you for as little as $10. Never, ever agree to this! Your reputation is at stake, and just one single badly written article can shred your reputation to bits, and create negative publicity for you.

Keep in mind that both your readers and article directories are hungry for quality information.

Write your articles yourself because you know your business best, and they do not have to be very long to be valuable to your readers. Of course, if you have no experience writing articles or it takes you forever to write one, this can be a bit of a problem...

...and the writing speed used to be my problem too. Article marketing gives great results, but writing articles takes time. The resource that tremendously speeds up your writing is Steve Manning's book “How YOU can Write Your Book On Anything in 14 Days or Less... Guaranteed!”. This is an expert's step-by-step guide unlike anything I have ever seen. It turns you into a prolific writer - even if you have never done any writing before.

I was rather skeptical when I bought “How YOU can Write Your Book On Anything in 14 Days or Less... Guaranteed!” because I had already been established as a writer. I had 3 of my books published (one in England and two in Germany), I've written countless articles, and I hold the regular newspaper column in the Adelaide Advertiser, the biggest daily paper in South Australia.

Yet, my only regret is not knowing about this course earlier - I can't believe how sluggish my writing has been before!

Step 2: Submit your article to 3 top article directories

In the past, submitting to as many directories as possible was the way to go - but not any more.

What do you prefer:

1. Do-it-yourself. [ Check out advantages and disadvantages. ]

2. Do it with mentoring. [ Check out advantages and disadvantages. ]

3. Have it done. [ Check out advantages and disadvantages. ]

Visit EzineArticles and submit your article.

Article marketing gives exceptional results. Because of that, one whole course at the Underdog Marketing Challenge is devoted to it. When you master it, it is next-to-impossible to go wrong with article marketing.

In the past we've used Submit Edge to submit to scores of article directories, but these days it is better to submit to select few. For this reason, we do not recommend using any article submission software or services - manual submission to 3 top directories is all you need.