Advantages and Disadvantages of:
1. Do-it-yourself approach
2. Do-it-with-mentoring approach
3. Have-it-done approach
If you are just starting your business, or your budget is running on empty, do-it-yourself might be your only option.
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In dollar terms, this is the least expensive option - a big advantage.
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In terms of your time, this is the most expensive option - a big disadvantage. The time-costs compound if you have no prior experience doing the task at hand.
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Be careful not to fall into trial-and-error, which is a rather poor problem-solving strategy that can end up costing you more time, money and reputation.
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Can be the best strategy if you are likely to do it over and over again.
- Can be the worst strategy for a one-off task, the task that does not suit you, or if you end up spending time on it away from what you do best.
This is the most balanced strategy, which costs more than do-it-yourself in dollar terms but not by much, speeds up your work tremendously and arms you with knowledge that is not easily obtainable.
Have you noticed that everything on the Strategic Internet Marketing site is FREE?
All the tutorials, tools, resources... ALL FREE!
Why do we go through such an effort to give our goods away?
Because we have at least 2 good reasons:
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To get you started, and
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To make you feel good.
After that, perhaps we'll welcome you as a new member of the Underdog Marketing Challenge community, which involves a fee for a host of benefits. But even if you never become a member we want you to have a valuable experience when you visit this site. This is the right thing to do, and this is positive publicity too.
For you, being part of the Underdog Marketing Challenge community means:
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Getting help by marketing professionals any time you need it, via private forums.
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You benefit from the collective experience and partnerships and joint ventures with other business owners in the Challenge.
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With videos, interactive presentations and Action Guides your achieve your goals a lot faster.
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You never get overwhelmed or lost along the way - what you do is structured and organized as part of the 12-step Challenge.
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You learn the totally new total marketing approach, unique to the Challenge and the opposite of traditional advertising, which gives you everything you need to obtain and retain customers, and grow your business.
In short, when you learn how markets function, what drives people to buy brand X rather than Y, and the novel approach to the role marketing plays in your business, you'll be able to instantly apply this knowledge - regardless of whether you do the job yourself or delegate it to others.
Please note that while using the Internet to market and promote your business is an important component of the Underdog Marketing Challenge, it is only a part of the total marketing concept, which brings your business to newspapers, magazines, TV, radio, the Internet and other media you wouldn't even think of.
Before making the decision, find out more about the Challenge to make sure it is right for you.
The key to getting lots of work done is to delegate the work to others - it gives you hands-free to focus on what is important and what you do best.
The times when companies had its own fire department are long gone. A practical approach today is to focus on your core services and do them as best as possible - and outsource everything else. However, compared with the in-house jobs the dangers abound, which is why it is imperative to work with proven and reliable partners.
In terms of public relations, marketing and the Internet, we can do a lot for you - please check out our Guide to Services. For the jobs that are not within our field of expertise, we're more than happy to direct you to others, provided that we've used their products/services and know them to be dependable.
Keep in mind that services like Mechanical Turk and overseas third-party providers available through Elance, rent-a-coder and GetAFreeLancer can offer exceptional value for money - if you can tell them precisely what needs to be done and how to go about doing it. This alone is the great reason to have your marketing well-planned, targeted and razor-sharp through the 12-step Underdog Marketing Challenge.
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